Colin Romoda is a Raleigh content writer and businessperson. His personal branding photo session took place in downtown Durham on a hot summer’s day with several looks that best capture his personal style and brand. Of course as a headshot photographer I see the value of every professional using professional images but today you can hear from the other side of the equation; the client.
4 Reasons Why Every Raleigh Businessperson Needs a Professional Headshot
In today’s society, everyone and everything is online. Even with no intention, a simple Google search can populate troves of personal information and images. As a business professional, it is imperative to place controls on what information and images can be found and in doing so protecting yourself and your business. A simple first step – self-publish a professional headshot and market it as the first image anyone will discover – set it as the profile image on your personal and business accounts, including websites, blogs and social media. North Carolina is home to a booming Capital city, an incubator for entrepreneurs and veterans alike, establish your mark with a professional Raleigh headshot.
An Investment in Yourself and in Your Business
A professional headshot is more than just a photo, it is an investment in yourself and in your business. It shows you care enough and are willing to place time and money into how you and your business are perceived by the public. It cannot be stressed enough how technology has revolutionized industry. Customers no longer just follow companies, but also the leaders behind them – think Sir Richard Branson of Virgin, Jeff Bezos of Amazon and Elon Musk of Tesla – we are as much proponents of them as we are their companies. Would we think as highly of them if every photo we saw was crooked, blurry, out of focus and poorly lit? Short answer – no. Invest the time and money, a professional Raleigh headshot will prove its worth.
Business Culture is Not a Selfie Culture
Reality check – a selfie is NOT professional. Sure, it is easy and cheap, but it also comes across that way, not exactly the image you want to portray to the public. Scrolling through LinkedIn, viewing possible connections, it is amazing how many profile images were taken with a mobile phone in a group of people and the individual simply cropped-in to their face. It may not be a bad photo, but on the contrary it is also not your best photo. Put your best photo out there, it is the first thing people are going to see and people jump to judgment, don’t give them a reason to judge you and your business poorly right out of the gate.
Showcase Your Personal Style
Don’t think of a headshot as capturing only your face. Often, especially with professional headshots for business purposes, the image can capture from the shoulders or waist up, or even the entire body in certain positions. This element poses great opportunity to showcase your personal style. Take advantage of this, it will present the public with more insight into who they are entrusting their hard-earned time and money with. Particular indicators of how you come across will weigh more or less heavily in different crowds – appease to your consumer base.
Indicate Your Industry
Take it out of the studio! If a simple studio backdrop is all you desire, no problem, but if given the opportunity, choose a location shoot for your professional Raleigh headshot. This will add more depth to your overall image and provide you with a portfolio of images you can choose to mix and match. The possibilities for locations are seemingly endless; I’d recommend a location that will identify with your industry – a music hall for a concert promoter, a kitchen for a chef or a tarmac for an airline pilot. Give this serious thought, it will require a little more upfront investment, but well worth the payoff.
A professional headshot is an absolute necessity for every person in any industry, make it count! I trusted Raleigh headshot photographer Season Moore in helping me succeed in gaining a portfolio of professional images that capture my very best. From first contact through receiving my final images, the experience could not have been more fulfilling.
Colin Romoda is a Raleigh-Durham, NC based content writer and Season Moore Photography client. Colin has a wide range of interests, from health and fitness to music tour management, that help enhance his writing and allow him to meet independent needs. Whether seeking to rank higher in online search engines, increase traffic to your website or sell more publications, great written content will set you apart from the competition. To view Colin’s full bio and writing portfolio visit www.freelancewithcolin.com and connect with him on LinkedIn.